XuperBoss is a New York–based consulting firm that specializes in helping Asian companies land and grow in the United States. We work with founders and management teams to answer the most fundamental questions in the right order: whether to enter the U.S., which markets to prioritize, how to structure the business, what the true cost profile looks like, and how to remain compliant over time.
Instead of selling a single service such as law, tax, or real estate, we coordinate the entire path and the appropriate local partners, so the first U.S. project establishes a sound and scalable foundation for long-term expansion.
Most Asian companies entering the United States end up engaging with many different vendors—lawyers, accountants, brokers, contractors—without anyone responsible for designing and managing the complete picture. XuperBoss sits on the client’s side of the table, helping to design the overall path and coordinate the work of licensed professionals, while keeping incentives transparent and aligned with the client’s long-term interests.
We are not compensated by landlords, franchise sales, or one-off products. Our focus is to help clients build a clear, compliant, and repeatable way into the U.S. market that can be scaled and governed.
XuperBoss primarily works with Asian brands that have already proven themselves in their home markets, particularly in food and beverage, retail and consumer services, and are now assessing or planning an initial U.S. presence.
XuperBoss is based in New York, but projects cover multiple U.S. regions, including major coastal cities and selected markets in Texas and other states. The choice of city or region is part of the strategy work, and several options are often compared before recommending a priority entry location.
No. XuperBoss is a consulting firm and does not provide legal, tax, or immigration services. We design the overall path into the U.S. market and coordinate with independent licensed lawyers, CPAs, and other professionals, who contract directly with the client and provide regulated advice.
It is most effective to engage XuperBoss before signing a lease, setting up entities, or committing substantial budgets. At that stage, we can shape the strategy, structure, and sequence of decisions to avoid costly misalignment and unnecessary risk.
Yes. Many clients begin with a focused phase, such as entry strategy and first-location planning, and then continue to work with XuperBoss as they expand to additional cities, refine their structure, roll out new formats, or coordinate more local partners.